Fluff Bakery’s Opening Day

Just eight hours after Fluff Bakery opened the doors of its brick and mortar store yesterday morning, all of its 2,000 cupcakes were sold out.

The halal cupcakes, which are hand-cored and filled with a surprise on the inside, were snapped up by hundreds of customers who flocked to 12 Jalan Pisang yesterday in order to get their hands on these famous cupcakes.

The bakery, which is helmed by husband-and-wife team Mr Ashraf Alami, 32, and Ms Nursyazanna Syaira Mohammad Suhimi, 26, shot to fame through social media site Instagram, where Ms Nursyazanna Syaira began posting pictures of cupcakes to promote them.

Prior to setting up their own store, Mr Ashraf Alami and Ms Nursyazanna Syaira would supply their cupcakes daily to Penny University and Parlour by Ashley Isham. Though they now have their own premises to sell their cupcakes, Ms Nursyazanna Syaira shared that Fluff Bakery will continue to supply their cupcakes to the above-mentioned cafés but only in a few weeks time, after settling into a routine at their shop.

Their store will be open on Wednesday and Thursday from 11 am to 8 pm, and from Friday to Sunday from 11 am to 8 pm. It will be closed on Monday and Tuesday.

According to Ms Nursyazanna Syaira, the store will also carry other bakes and cakes in the near future.

The Alternative Food Blog was there to soak in the action at the opening of Fluff Bakery’s store and to speak with one of the two owners of the bakery, Ms Nursyazanna Syaira.

Our interview with her will be up soon but for now here are some pictures of the day’s happenings.

You can’t miss the Tiffany blue-green walls of Fluff Bakery

Mpeeks.com was on site with a photobooth machine for customers to have a little fun!

After lunch, the crowd started to pick up again

This little girl really wanted to get her hands on those cupcakes! 

Inviting drizzles of passion fruit and salted caramel 

Just six of the 80 cupcake flavours that will be the menu at Fluff Bakery. There will be no fixed menu for each day but flavours will be rotated.

Mr Ashraf Alami ringing up the orders one customer at a time

 Ms Nursyazanna Syaira getting the salted caramel filling all ready for the cupcakes

Hand-cored cupcakes filled with salted caramel fillings

The cross section of one of their most popular cupcakes, the Red Velvet Nutella cupcake

And the queue just kept on growing!

While they waited for their turn, they decided to get a photo taken!

Where: 12 Jalan Pisang, Singapore (just opposite Hajjah Maimunah)

Opening Hours:

Wednesday and Thursday:  11 am to 8 pm

Friday to Sunday: 11 am to 8 pm

*Closed on Mondays and Tuesdays

How to get there: Nearby MRT Stations: Bugis MRT Station (Take Exit B), Buses: Bus 2, 12, 33, 133 and NR7

Halal Status: Cupcakes are prepared in a halal kitchen and owners are Muslim.

Tags: , , , ,

Categories: Event, Halal


Subscribe to our RSS feed and social profiles to receive updates.


  1. Pho 4 All | Time to Eat - December 5, 2013

    […] Pho 4 All, I would get my phở fix from The Orange Lantern but a walk down Jalan Pisang to photograph Fluff Bakery’s opening and speak with its owners led to my discovery of this new phở […]

  2. Cafe Hopping: The Lab SG | Time to Eat - December 18, 2014

    […] Hajjah Maimunah, phở from Pho 4 All or even just the need to satisfy the sweet tooth in you with Fluff Bakery’s baked goods, there’s so many different choices for you to choose […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: